PROMOTION
Poster
I created this poster to be used as physical and online promotion. I'm going to print off multiple copies and stick them around the college campus. Whilst doing this I'm also going to hand them out and talk to people about MET connect. I believe by speaking to people and having a conversation about MET connect they will be more likely to look at our site than just seeing a poster. This format also works well for Instagram stories. We can all use this to promote the launch date online.
I wanted the design for the poster to be simple but effective. I placed the logo in the centre of a black background. When thinking about posters that had caught my eye in the past, I found it was always ones with a bold/colourful background. White would have been too boring. I then found a similar type font, to the logo, to type the information onto the poster. I wanted the poster to be sort of mysterious, making people want to find out what MET connect is. If there was loads of information, they wouldn't have needed to search for it cause they would have already knew. Simple but effective.
To help promote our page we made a group instagram. This way we can promote our own pages and MET connect in a whole. Using my own two personal accounts I've started sharing the account to my friends and people I know. When the website is up and running we will have more content to post. Instagram is a great way of promoting our website as everyone uses it and is easily accessible.
On my page, Ellie's corner, the theme will change every two weeks. The podcast posted on the first week, with the blog on the 2nd. On the Monday on the start of the 1st week I will post a picture on instagram saying the theme. Throughout the two weeks I'll continue to post pictures that I have taken which relate to the theme.
Using the Instagram insights feature we can see how many people our posts reach, not just by looking at the likes. This will allow us to learn what hashtags work best and different ways to broaden our audience.
I started my instagram promotion with this post. I wanted to create a template for all my posts to follow so its easy to spot within the instagram page. I stuck to the pink theme and added my logo. The picture in the middle is the thumbnail of my podcast with the theme of this fortnights posts underneath.